WEIGHT WATCHERS
The 2nd Annual Lose For Good Campaign
We reinvented the art direction and copy for Weight Watchers 2nd annual Lose For Good Campaign. Our print ad dictated the look and feel for the remaining work we developed, including interior and exterior posters at Weight Watchers meeting locations, 12-page action guide, and website videos (which can be seen at LoseForGood.com).
Art Director: Virginia Sin
Agency: McCann Erickson
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