STAPLES
Cube Wars
We presented this idea to Staples as an online game that also shows their vast selection of office supplies.
In "Cube Wars," you invite co-workers and friends to battle it out in a virtual office setting. Using supplies, you receive points for each hit at your opponents. Whoever hits 20 points wins. And top level players can cash in virtual points for real discounts in the Staples online store.
Each supply would create a different reaction when it hits an opponent, some more effective than others. And each item can be added to a shopping cart for purchasing later.
Art Director: Kerry McCashin
Agency: McCann Erickson
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