NATURE VALLEY GRANOLA BARS
"Irresistible. By Nature."
Created and wrote this spot for Nature Valley Granola Bars; the client originally asked for a :15 but liked the idea so much, they bought this :30, which goes on air in June. (Right now you can see a :15 version of this spot on TV.)
Kayakers from Jennifer Raub on Vimeo.
Art Director: Virginia Sin
Director: René Villar-Rios
Agency: McCann Erickson